Thermal Fluids Hub: Core Values

• From maintaining safe and reliable operations to developing insights that benefit our customers to innovating the future, we’re focused on making a difference for the many people who count on Applied Thermal Fluid, today . . . and for generations to come.
• We aim high. Working together in an inclusive, performance-driven setting, we collaborate for results and coach each other to bring out our personal and collective best. Our core values are ingrained in our corporate culture and in the way we do business, and we strive to showcase our values within all of our interactions.

	Safety & Wellness   We believe all work related injuries are preventable. We watch out for each other and practice injury-free habits at home and at work. We make personal choices to promote a healthy lifestyle that includes appropriate work/life balance.
	Customer Focus   We earn our customers’ business every day. Our actions are driven by customer insights and helping them create value.
	Innovation   We leverage creative market insights and expertise to maintain and grow our competitive advantage. We create breakthroughs by relentlessly asking “why” and “what if.” We act decisively and accept inherent risks to bring innovative approaches and practical solutions to our markets. >>Learn More
	Performance Driven Team   We act as owners of the company with a bias for action and a can-do attitude. We contribute our best to the team and accept personal responsibility for our performance and development.
	Diversity & Inclusion   We create an inclusive global culture where everyone can do their best work. We seek out different points of view and engage in conversations to enrich our ability to generate fresh ideas.
	Sustainability   We are good stewards of our company, environment and world, ensuring success today and for future generations.
	Honesty & Integrity   We are trustworthy in all relationships. Our actions match our words. We do the right thing at all times.

We believe in our brand

We also believe that our values are reflected in our unwavering commitment to our brand. Our brand is centered on innovative approaches and practical solutions.